原产中国的猕猴桃,为何却被新西兰打得一败涂地?原因竟是这个……

教你如何在网上轻松赚钱NANGUOSHENZHENXUXIANSHENGDEHAIZIAICHIMIHOUTAO,ZUIJINYOUPENGYOUSONGLAIHAOJIJINGUOCHANDEMIHOUTAO。RANER,YIZHICHIJINKOUMIHOUTAODENVERGUOCHANDEMIHOUTAOTIBUQIXINGQU:GETOUXIAO、WEIDAOHAISUANTIANBUYI,NVERBUAICHI。“GENPINGSHIZAICHAOSHILIMAILAIDEBUYIYANG,NEISHIJINKOUDE。”NVERSHUO。

原产中国的猕猴桃,为何却被新西兰打得一败涂地?原因竟是这个……

教你如何在网上轻松赚钱GUOQUJINIAN,XINXILANMIHOUTAOZAIZHONGGUOSHICHANGSHANGGONGCHENGLVEDI,XIAOLIANGGAOSUZENGZHANG,ZHEIWEIXINXILANDEMIHOUTAOGUONONGTIGONGLEKEGUANDEHUIBAO。SHENGHUOZAIXINXILANDEHAILUN·HANJINSHIYIWEIMIHOUTAOGUONONG,MEINIANKAOZHEMAIMIHOUTAOYOU200WANYUAN(YIRENMINBIJI)DESHOURU。ERZAIZHONGGUOSICHUANSHANXIZHUYAOCHANQUDEZHONGZHIZHEQUEWEIMIHOUTAODEXIAOLUFACHOU。

原产中国的猕猴桃,为何却被新西兰打得一败涂地?原因竟是这个……

LINGHENDUORENBUJIEDESHI,WEISHENMEMIHOUTAOZHEIYIYUANCHANZIZHONGGUODESHUIGUO,PIAOYANGGUOHAIDAOLEXINXILAN,GAIMINGQIYIGUOHOUQUECHENGWEILEDANGDIDEZHIZHUCHANYE,BINGCHENGGONGFUHUOLEZHONGGUO、RIBENDENGSHIJIEDUOGEGUOJIATIAOTIDEXIAOFEIZHE?GENGLINGRENBUJIEDESHI,ZUOWEIXIFANGGAODUFADADEZIBENZHUYIGUOJIAZHIYIDEXINXILAN,JINGRANCAIYONGLELEISI“JIHUAJINGJI”MOSHILAISHENGCHANMIHOUTAO。

原产中国的猕猴桃,为何却被新西兰打得一败涂地?原因竟是这个……
01
“计划经济”产物
这几年,随着城市居民生活和消费水平提高,更关注健康饮食,全球最大的奇异果销售商佳沛公司(Zespri,下称“佳沛”)在中国不断“攻城略地”。

2015NIAN,JIAPEIZAIZHONGGUODEXIAOSHOUEDADAO1800WANXIANG;2016NIAN,GENGDADAO2400WANXIANG,ZHONGGUOCHAOYUERIBENCHENGWEIQIZUIDACHUKOUGUO。

ZAIJIEZHI2018NIAN3YUE31RIDE2017CAINIAN,JIAPEIZAIZHONGGUODEXIAOSHOUECHAOGUO5YIXINXILANYUAN(YUEHERENMINBI22.5YIYUAN),TONGBIZENGZHANG17.4%。

原产中国的猕猴桃,为何却被新西兰打得一败涂地?原因竟是这个……

教你如何在网上轻松赚钱JIAPEISHIQUANQIUZUIDADEMIHOUTAOSHENGCHAN、JINGXIAOSHANG,QICHENGJIAOLIANGYUEZHANQUANQIUMIHOUTAOCHENGJIAOLIANGDESANFENZHIYI。ERZHONGGUOYIJINGCHENGWEIJIAPEIZUIDADESHICHANG,ZHANJUQIQUANQIUXIAOSHOUZONGEDEJIN20%。JUCITUISUAN,JIAPEIYINIANZAIQUANQIUMAICHUYU100YIYUAN。

猕猴桃(奇异果)各品牌在全球市场的销售占比
教你如何在网上轻松赚钱 很多人认为佳沛的成功是其育种、营销、品控等做得好,但这些都没有触及佳沛成功的根本,即新西兰独特的猕猴桃产业发展模式。

JIUNAHAILUNLAISHUO,ZHONGLESHUSHINIANDEMIHOUTAO,SHOURUYEBINGFEIYIZHIRUCIKEGUAN。JIUZAISHUNIANQIAN,YICHANGMIHOUTAOKUIYANGBINGXIANXIERANGXINXILANQIYIGUOQUANJUNFUMEI。

原产中国的猕猴桃,为何却被新西兰打得一败涂地?原因竟是这个……

KAOZHEZHENGFUBUMEN、YANJIUJIGOUJIQIYEDEBANGZHUCAIKONGZHIZHUBINGJUNDEKUOSANHEMANYAN,TONGSHIJIAPEIHEZHENGFUHEZUOPEIYULEKANGBINGXINPINZHONG,RANGHAILUNDENGJUEDADUOSHUGUONONGDOUZHONGSHANGLEXINPINZHONG,ZUIZHONGJIANGDANGDIMIHOUTAOCHANYEZHENGJIUHUILAI。HUIGUZHEICIJINGLI,HAILUNJUEDE,SHIJIAPEIFAHUILEJUDAZUOYONG,BUJINXIEZHUNONGHUDIKANGBINGCHONGHAI,HAIJIJITOURUZIJIN、JISHUDENGZIYUAN,YUYANJIUJIGOUHEZUOYANFAXINPINZHONG。

SHISHISHANG,JIAPEIZUODEBINGBUXIANYUCI。ZUOWEIXINXILANQIYIGUOWEIYICHUKOUPINPAI,QIYONGYOUPANGDADEGUIMOYOUSHI,ZHEISHIJIAPEIYOUZUGOUDESHILIJINXINGCHANPINGAIZAO、PINPAIYINGXIAO、ZHILIANGGUANKONGDENG。

原产中国的猕猴桃,为何却被新西兰打得一败涂地?原因竟是这个……

WEIHESHIJIAPEI?YINWEIXINXILANFALVGUIDING,QUANGUOZHIYOUJIAPEIYIJIAQIYENENGZUOMIHOUTAOCHUKOU。

FANGUANGUOJIGONGRENDEMIHOUTAOGUXIANGZHONGGUO,MIHOUTAOCHANYEYIZHIBUWENBUHUO——BUJINMEIYOUDADEQIYEHUOPINPAI,CHUKOUGENGSHILIAOLIAOWUJI。WEIHEZHONGGUOMIHOUTAOSHENZHIZHENGGESHUIGUOPINLEI,DOUNANYICHAOYUEJIAPEIZHEIGEKAO“JIHUAJINGJI”SHOUDUANFUCHIQILAIDEQIYE?

原产中国的猕猴桃,为何却被新西兰打得一败涂地?原因竟是这个……

02
中新猕猴桃产业差异
教你如何在网上轻松赚钱 新西兰猕猴桃产业也曾经历过弱小或一盘散沙的困境。1988年,新西兰的奇异果产业遭遇寒冬。为整合原本各自出口的经营模式,抱团取暖,数百个果农发起成立了新西兰奇异果营销局(New Zealand Kiwifruit Marketing Board)。随后,2000多个果农悉数加入。

教你如何在网上轻松赚钱YINGXIAOJUYIYONGYOUTUDIZUOWEIGUONONGJIARUDEZIGE,ANZHAOTUDIDUOSHAOZHESUANWEIGUFEN,ERYONGYOUGUFENDEDUOSHAO,ZEJUEDINGLEGUONONGZAIYINGXIAOJUZUJIANGUOCHENGZHONGZIJINDETOURUYIJINIANZHONGDEFENHONG。YINGXIAOJUHOULAIGENGMINGWEIXINXILANQIYIGUOGUOJIXINGXIAOGONGSI,BINGJUEDINGTUICHU“ZESPRI”ZUOWEIWEIYIDEPINPAI,FUZEXINXILANQIYIGUOZAIQUANQIUDEYINGXIAO。

原产中国的猕猴桃,为何却被新西兰打得一败涂地?原因竟是这个……

教你如何在网上轻松赚钱JIAPEIXIANGGUANFUZERENGAOSUDIYICAIJINGJIZHE,CHENGLIYINGXIAOJUDEMUDE,JIUSHIWEILEJIAQIANGTONGYIDEGUANLI。ZHEIYESHIXINXILANQIYIGUOCHENGGONGDEGUANJIAN,RANGSHUIGUOTUOLIZIRANJINGYINGDEMOSHI,ZHUANMENCHENGLIYIJIAGONGSI,BAQIYIGUODANGZUOYIJIANPUPUTONGTONGDESHANGPINLAIJINXINGCAOZUO。ANZHAOYIJIANSHANGPIN,DUIQIJINXINGZHILIANGKONGZHI、PINPAIXUANCHUAN、QUDAOJIANSHEDENG,BINGZHUZHONGCHANPINDEYANFAHECHUANGXIN。

BUGUO,XIANGBIZHIXIA,ZHONGGUODEMIHOUTAOCHANYEQUEKUNJINGZHONGZHONG。“MUQIANKANLAI,ZHONGGUOSHUIGUOSHENGCHANJISHU、YINGXIAOSHOUDUANZHIHOUYUCHANYEFAZHANXUQIU。”CICZHUOSHIZIXUNZHIXINGDONGSHIZHAOXIAOMAXIANGDIYICAIJINGBIAOSHI。

“BIRU,CHANDIDENONGMINWAICHUDAGONG,JIADANONGCUNLAODONGLICHENGBEN,MIHOUTAOTIANJIANGUANLINANBAOZHANG,DAOZHIMIHOUTAOSHENGCHANXIAOYICHA,ZHIYUELEMIHOUTAOCHANYEDEFAZHAN。CIWAI,GUOSHISHENGCHANYUXIAOSHOUTUOJIEXIANXIANGYANZHONG。SHENGCHANDADUOFENBUZAIPIANYUANSHANQUJIQIULINGDIDAI,YUNSHUCANGCHUTIAOJIANBUCHENGSHU;PINPAIDAZAOXUANCHUANLIDUBUGOU,ZHONGZHIFENSAN,DAXINGCHANYEQUSHAO,PINZHONGDUOQIEZA,HAOCHANPINNANYITUIGUANG。“TASHUO。

ZHAOXIAOMARENWEI,ZAISHUIGUOXINGYE,JIAPEIDEJIHUAJINGJIMOSHIKEYIZHANSHENGSHICHANGJINGJI。ZHUYAOYUANYINZAIYUSHUIGUOYESHISHANGPIN,YOUQISHIGAODUANSHUIGUO,XUYAOJIANLIHEYINRUZHILIANGBIAOZHUN、TONGYIXINGXIAO、SHULIZHUANYOUPINPAIHEYOUXIAODESHANGYEYUNZUODENGGUIMOHUASHENGCHANDEMOSHI,WEIGUONONGDAIQUHONGLI,QUDONGXINGYEDEKUAISUFAZHAN。

KEJIAN,YAOCONGGENBENSHANGTISHENGZHONGGUOSHUIGUOXINGYEJINGZHENGLI,TUIDONGXINGYEZHENGHE、SHIXIANGUIMOHUAFAZHANSHIGENBEN。

原产中国的猕猴桃,为何却被新西兰打得一败涂地?原因竟是这个……

03
佳沛模式能否入华
规模化向来是中国农业效率提升的掣肘。在水果等经济类作物产业领域,中国能否效仿由政府主导整合的模式?例如,由大量果农入股成立一家专门公司,建立相应品牌、规模化运作,并限定市场准入资格,仅允许一到两家能够从事经营或出口,以减少不必要的竞争和内耗,最终实现与海外水果品牌抗衡的目的?

XUEZHEDUICIBINGBULEGUAN。ZHONGGUONONGYEDAXUEZHONGGUONONGYEPINPAIYANJIUZHONGXINYANJIUXUEZHELUANLINGXIANGDIYICAIJINGJIZHEBIAOSHI:“JUTIDAOSHIJILUODIGUOCHENGZHONG,JIAPEIDE‘JIHUAJINGJI’MOSHIZAIZHONGGUOHUIYUDAOZHUDUOBIANSHU。YIFANGMIAN,NONGCHANPINDEYUZHONG、ZHONGZHI、WULIU、PINPAIDENGDEWANSHANDOUXUYAOYIGEMANZHANGDEGUOCHENG,ZHISHAOSHINIAN。BUGUOGEDIZHENGFUDEZHENGCECONGLUODIDAOCHIXUDOUCUNZAIBIANSHU,GEJIZHENGFUNENGFOUJIANCHIBUYIDIZHICHI,DUIPEIYANGQIDENONGCHANPINSHIYOUHENDAYINGXIANGDE。QICI,ZAIJUTISHENGCHANZHONG,YOUYUWOGUONONGMINZHENGTISUZHIHAIBUGOUGAO,NENGFOUZHUNQUELUOSHIXIANGGUANSHENGCHANJIHUAHEYAOQIU,YECUNZAIYIDINGDEBIANSHU。”

原产中国的猕猴桃,为何却被新西兰打得一败涂地?原因竟是这个……

SHISHISHANG,ZHONGGUOYIZHIZAICHANGSHITUIDONGSHUIGUONAIZHINONGCHANPINXINGYEZHENGHE。CIQIANTICHUNONGCHANPINDESANGEPINPAICELVE,JIXIANGOUJIANYIGEQUYUPINPAI,QUYUPINPAIXIAMIANZAIGOUJIANYIGEQIYEPINPAI,QIYEPINPAIXIAMIANZAIGOUJIANYIGECHANPINPINPAI。ZHEIYANGCENGCENGDIJIN,ZUIZHONGDADAOSHUIGUOCHANPINPINPAIHUADEMUDE。RANERDAOLEJUTILUOSHISHANG,BINGBUSHUNCHANG。

教你如何在网上轻松赚钱RENRENDOUZHIDAOYANTAIPINGGUO,DANYANTAIPINGGUOSHENGMINGZHIXIAYOUNAXIEQIYEHUOCHANPINPINPAI,JIUMEIRENZHIDAOLE。

“ZHEISHIYOUYUDUOFANGMIANYINSUZAOCHENGDE。”LUANLINGBIAOSHI,“YOUYUZHENGFU、QIYEDUIJIEDENGWENTI,QUYUPINPAIMEIYOUJISHILUOSHIDAOCHANPINPINPAI,LINGYIFANGMIANQUEFAYOUZHIDEQIYEHUOGERENLAIZUOZHEIJIANSHI。ZUONONGYESHIHENXINKUDE,BUJINYAODALIANGSHIJIAN、ZIJINTOURU,HAIYAOQIYEJIAZHENZHENGDONGNONGYE,ZHENGFU、ZHENGCEYEYAOCHONGFENPEIHE。JIBIANRUCI,ZUIZHONGCHANPINLIRUNYEHENDI。”

教你如何在网上轻松赚钱LUANLINGZONGJIESHUO,ZAIXIANJIEDUAN,YIBANYOUSHILIDEQIYEDOUQUZUOFANGDICHAN、JINRONGDENGLAIQIANKUAIDEXINGYE,NONGYEHENNANXIYINZHENZHENGDONGXING、YOUZIJINYOUKENFENGXIANDEQIYEJIAJINRU。

原产中国的猕猴桃,为何却被新西兰打得一败涂地?原因竟是这个……

ZHONGGUOZHENGFUYEYISHIDAONONGYEHENONGCHANPINMIANLINDEWENTI。QUNIAN8YUE,NONGYEBU、GUOJIAFAZHANGAIGEWEI、CAIZHENGBULIANHEYINFA《GUANYUJIAKUAIFAZHANNONGYESHENGCHANXINGFUWUYEDEZHIDAOYIJIAN》TICHU,DALITUIJINNONGYESHENGCHANXINGFUWUYEFAZHAN,DAIDONGGENGDUONONGHUJINRUXIANDAINONGYEFAZHANGUIDAO,QUANMIANTUIJINXIANDAINONGYEJIANSHE。

教你如何在网上轻松赚钱ZAILUANLINGKANLAI,JIAPEIMOSHIGURANYOUREN,DANMUQIANLAIKANBINGBUSHIHEZHONGGUOGUOQING。BUGUO,JIAPEITUIDONGXINGYEZHENGHEDEXINGWEIZHIDEJIEJIAN。“WOMENYINGGAIYOUGENGDUODONGNONGYE、KENTOURUDEQIYEJIA,JIARUDAONONGYEGUIMOHUA、PINPAIHUADEFAZHANZHONGQU,FUYILIANGHAODEZHENGFUFUCHIHEJIANGUAN,TONGGUOSHICHANGQUJIANYANQUTAOTAI,TUIDONGXINGYEZHENGHE”。

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